{"id":8898,"date":"2023-02-27T09:30:01","date_gmt":"2023-02-27T03:30:01","guid":{"rendered":"https:\/\/www.reveantivirus.com\/blog\/?p=8898"},"modified":"2023-03-06T16:50:17","modified_gmt":"2023-03-06T10:50:17","slug":"things-to-know-about-personally-identifiable-information-pii","status":"publish","type":"post","link":"https:\/\/www.reveantivirus.com\/blog\/en\/things-to-know-about-personally-identifiable-information-pii","title":{"rendered":"Things To Know About Personally Identifiable Information (PII)"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-8903\" src=\"https:\/\/www.reveantivirus.com\/blog\/wp-content\/uploads\/2023\/02\/id.jpg\" alt=\"PII\" width=\"1080\" height=\"718\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In this data-driven digital world, almost everyone has two identities. Apart from his or her physical appearance, one can be identified with their digital footprints as well. Personally Identifiable Information is available digital information of a person by which that person can be identified precisely.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is PII<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PII stands for Personally Identifiable Information, which refers to any data that can be used to identify an individual.\u00a0<\/span><span style=\"font-weight: 400;\">Examples of PII include a person&#8217;s full name, address, date of birth, social security number, driver&#8217;s license number, passport number, email address, phone number, and biometric data.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">PII is considered sensitive information, and its protection is important to prevent identity theft, financial fraud, and other types of malicious activities. Many organizations, especially those that handle sensitive data, have policies and procedures in place to protect PII from unauthorized access, use, and disclosure.<\/span><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Sensitive vs Non-sensitive Personal Identifiable Information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Sensitive Personally Identifiable Information<\/span> (PII) refers to any data that,<\/span><b><i> if compromised, could cause significant harm to an individual <\/i><\/b><span style=\"font-weight: 400;\">or organization. Some examples of sensitive PII include social security numbers, financial account numbers, health records, biometric data, and login credentials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Non-sensitive PII<\/span>, on the other hand, is information that alone or in combination with other information <\/span><b><i>cannot directly identify<\/i><\/b><span style=\"font-weight: 400;\"> a particular individual or pose a significant risk if disclosed. Examples of non-sensitive PII include demographic information such as age, gender, race, occupation, or educational level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While both sensitive and non-sensitive PII require protection, sensitive PII requires more stringent security measures due to the potential harm it could cause if it falls into the wrong hands. Organizations and individuals must take extra precautions to ensure that sensitive PII is encrypted, stored securely, and transmitted only over secure channels. Non-sensitive PII may still require some level of protection, but the risks associated with its disclosure are generally less severe.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How can PII be Compromised ?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personal identifiable information (PII) can be stolen in a variety of ways, including:<\/span><\/p>\n<p><a href=\"https:\/\/www.reveantivirus.com\/blog\/en\/top-5-security-tactics-safeguard-business-phishing-attacks\"><b>Phishing:<\/b><\/a><span style=\"font-weight: 400;\"> This is the most common method of stealing PII. Phishing attacks use fraudulent emails or messages that appear to be from legitimate sources to trick victims into giving up sensitive information, such as usernames, passwords, and credit card details.<\/span><\/p>\n<p><b>Malware:<\/b><span style=\"font-weight: 400;\"> Malware, such as viruses, Trojans, and spyware, can be used to steal PII. Once a <\/span><a href=\"https:\/\/www.reveantivirus.com\/blog\/en\/types-of-malware\"><span style=\"font-weight: 400;\">malware infects a device<\/span><\/a><span style=\"font-weight: 400;\">, it can collect information from the device, such as keystrokes, screenshots, and files.<\/span><\/p>\n<p><b>Social engineering<\/b><span style=\"font-weight: 400;\">: This is a technique that hackers use to manipulate victims into giving up their personal information. Social engineering can be done through phone calls, emails, or text messages that appear to be from a legitimate source, such as a bank or government agency.<\/span><\/p>\n<p><b>Data breaches:<\/b><a href=\"https:\/\/www.reveantivirus.com\/blog\/en\/how-to-prevent-data-breach\"><span style=\"font-weight: 400;\"> Data breaches occur<\/span><\/a><span style=\"font-weight: 400;\"> when hackers gain unauthorized access to a company&#8217;s database or server and steal the PII of customers or employees.<\/span><\/p>\n<p><b>Physical theft:<\/b><span style=\"font-weight: 400;\"> Physical theft of devices such as laptops, smartphones, and tablets can also lead to the theft of PII if the device contains sensitive information that is not properly secured.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to Safeguard PII<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies have to collect PII for various reasons. However, as we\u2019ve seen in the past, due to different data breaches, personal information collected by companies are often lost and fall into the hands of malicious parties. So, it\u2019s the collector\u2019s responsibility to ensure the safety of collected personal information. Here\u2019s how to safeguard the collected PII\u00a0<\/span><\/p>\n<p><b>Identify and classify PII:<\/b><span style=\"font-weight: 400;\"> The first step is to identify all the PII your organization collects, processes, stores, or transmits. Then classify them based on their sensitivity and level of risk.<\/span><\/p>\n<p><b>Implement access controls:<\/b><span style=\"font-weight: 400;\"> Implement access controls to restrict access to PII to only those who need it to perform their job duties. Use role-based access control (RBAC), two-factor authentication (2FA), and encryption to ensure that only authorized users can access PII.<\/span><\/p>\n<p><b>Secure storage and transmission:<\/b><span style=\"font-weight: 400;\"> PII should be stored and transmitted securely. Use encryption to protect data at rest and in transit. Implement strong password policies, firewalls, antivirus software, and intrusion detection\/prevention systems.<\/span><\/p>\n<p><b>Monitor and audit:<\/b><span style=\"font-weight: 400;\"> Monitor and audit PII access and use to detect and prevent unauthorized access or misuse. Implement logging and alerting systems to track PII usage, access attempts, and suspicious activities.<\/span><\/p>\n<p><b>Train employees:<\/b><span style=\"font-weight: 400;\"> Train employees on PII handling, security policies, and best practices. Educate them on how to detect and report phishing attacks, social engineering, and other cyber threats.<\/span><\/p>\n<p><b>Dispose of PII securely:<\/b><span style=\"font-weight: 400;\"> PII should be disposed of securely when no longer needed. Use secure data destruction methods such as shredding, wiping, or degaussing to ensure that PII cannot be recovered.<\/span><\/p>\n<p><b>Stay compliant:<\/b><span style=\"font-weight: 400;\"> Ensure that your organization complies with all relevant data protection laws and regulations, such as GDPR, CCPA, HIPAA, or PCI DSS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following these steps can definitely help safeguard PII and protect your organization from cyber threats and data breaches.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">PII vs Personal Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PII (Personally Identifiable Information) and personal data are two terms that are often used interchangeably, but they have different meanings and legal implications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While both terms used to describe information that can be used to identify an individual, PII is a specific type of personal data that is considered sensitive and requires special protection.<\/span><\/p>\n<p><b>Personal data refers to <\/b><span style=\"font-weight: 400;\">any information that relates to an identified or identifiable individual. This can include things like a person&#8217;s name, address, date of birth, email address, social media posts, location data, and more. Personal data can be used for a variety of purposes, including marketing, research, and personalization of services.<\/span><\/p>\n<p><b>PII<\/b><span style=\"font-weight: 400;\">, on the other hand, <\/span><b>refers to specific types of personal data<\/b><span style=\"font-weight: 400;\"> that can be used to identify an individual, such as a social security number, driver&#8217;s license number, passport number, financial account numbers, and biometric data such as fingerprints or facial recognition. PII is considered more sensitive than other personal data because it can be used for identity theft or fraud.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Overall, while all PII is personal data, not all personal data is considered PII. Both types of information need to be handled with care and protected from unauthorized access or misuse. <\/span><span style=\"font-weight: 400;\">It is important to protect PII as it can be used to commit identity theft, fraud, and other malicious activities. Both the data collector and the person should be responsible for safeguarding it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personally Identifiable Information is available digital information of a person by which that person can be identified precisely. Why should you know about it? <\/p>\n","protected":false},"author":27,"featured_media":8903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[94,203,93,317],"tags":[711,723,515,722,721],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"What is Personally Identifiable Information or PII? 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